Marketing doesn’t have to be confusing…

Marketing can be daunting when you don't consider yourself "techy" or "creative" but at Howto.marketing we've got brand new industry leading Techniques, Tactics, Tools and Off-The-Shelf Strategies that will deliver results for your business.

Marketing 101

We’ve spent over a decade mastering this so you can shortcut to the real results now. 

Working in the digital space for over a decade, one thing has become worryingly apparent – the scene is littered with businesses convinced that “Digital is techy and hard” resulting in them being overcharged or under delivered services by agencies and freelancers at their expense.

Too many businesses are being charged for work on strategies, campaigns or otherwise which don’t have the correct KPI’s assigned and therefor the ROI is never realised. At howto.marketing we’re a different breed and our focus across the business is to ensure whenever a client gets their report and say’s “so what?” we have a powerful answer we can show.

Our business grows when your business grows. 

Most businesses know they should be dedicating time to their own marketing, but often aren’t quite sure what they should be doing or how to do it. Even when they figure that out, it’s hard remembering and finding the time…That’s where Howto.marketing want to drive real value.

With a full library of ready to go off the shelf strategies that we can deploy rapidly for you, we don’t keep secrets, we’ll outline everything from how the strategy works, to how to measure it, what to look out for and every step required to execute.

It’s an integral part of how we work that every client comes with us on the journey, agrees with our logic and strategy and then it helps you fully understand the results – and what we do next to keep driving continued growth.

Digital strategies aren’t just for Marketing

 

From increasing your growth to reducing your costs, optimising your resource or automating your processes.

There are solutions, tools and strategies out there that can help. We’ve helped hundreds of businesses across the UK to grow and to become more efficient across the board.

We can help you with this too.

Everything’s easy when you know how, and when it comes to Digital – we know a lot.

The exciting part of working in the Digital space, is that it’s always evolving and advancing – as passionate experts, there’s an element that you need to bolt on with years of tried and tested experience – and that’s the hunger to keep learning.

What do we mean by keep learning?

In Digital, if you sit back and rely on experience alone – you’re falling behind. Real value is unlocked by consistently testing the latest technology and mastering the latest user behaviour. Where most agencies and marketers fall down is they overlook the importance of human behaviour and this all stems from psychology. We’re qualified and experienced in psychology and how to leverage human triggers, and identify human behaviours in order to create powerful campaigns and customer journeys. 

Tactics
  • Member Get Member
  • Reciprocation
  • Social Proof
  • Influencer
  • Affiliate Referrers
Tools & Software
  • Program Management
  • Resource Optimisation
  • Data Capture
  • Automation
  • Lead Generation
Governance
  • Cyber Security
  • GDPR
  • Data Protection
  • Contact Rules
  • Contract Automation
Who’s doing what
  • Case Studies
  • Insights
  • Product Updates
  • Awards Entries
  • Book Reviews